Privacy Policy

01Information We May Collect

Depending on your interaction with us, information collected directly by Dessert Avenue or through service providers may include:

• Name, email address, telephone number, billing or delivery information.
• Order, transaction, catering, event, and gift-card transaction information.
• Communication preferences and information voluntarily submitted through forms.
• IP address, browser, device, technical, website-interaction, analytics, cookie, pixel, and similar technology information.

We seek to collect only information reasonably necessary for legitimate business purposes.

02Payments

Online payments may be processed by third-party payment processors, including Stripe. Dessert Avenue does not intentionally collect or retain complete payment-card credentials when those credentials are processed directly by a payment provider. Payment providers and other third-party services may collect, process, or retain information pursuant to their own terms and privacy practices.

03How Information May Be Used

• Process and fulfill orders, transactions, gift-card purchases, catering requests, and events.
• Respond to inquiries, provide customer support, and send transactional communications.
• Send marketing communications where permitted and administer promotions or events.
• Improve our website, products, services, customer experience, analytics, and advertising.
• Detect or prevent fraud, abuse, or security incidents; maintain records; establish, exercise, or defend legal rights; and meet legal, regulatory, tax, accounting, and compliance obligations.

04Service Providers and Third Parties

Dessert Avenue may use third-party providers for website hosting, payment processing, ordering, communications, email, SMS, analytics, advertising, delivery, gift cards, and other business functions. Information necessary to perform these functions may be processed by those providers. Third-party websites, applications, and services have their own terms and privacy practices. Dessert Avenue does not control independent third-party privacy practices.

05Mobile Information and Text Messages

If you give us your mobile number, we use it to send one-time login codes, order updates, and other messages you have agreed to receive. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

06Advertising and Analytics

Dessert Avenue may use analytics, advertising, pixels, cookies, and similar technologies to understand website activity, measure campaigns, and improve advertising. Where required by applicable law, users will be provided appropriate choices regarding applicable non-essential technologies.

07Privacy Rights

Depending on applicable law, you may have rights relating to your personal information, including rights to request access, correction, deletion, portability, or to opt out of certain processing. Requests may be submitted to info@dessertavenue.us. We may take reasonable measures to verify a request before acting upon it. We will not unlawfully discriminate against an individual for exercising applicable privacy rights.

08Information Security

We use reasonable administrative, technical, and organizational measures designed to protect information under our control. However, no electronic transmission, network, website, database, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

09Children

Dessert Avenue's online services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate parental or legal guardian involvement or authorization as required by law. For a child-focused event or activity, limited information may be collected with appropriate parent or guardian involvement and used for the applicable event, activity, safety, or administrative purpose.

10Data Retention

Information may be retained for as long as reasonably necessary for the purpose for which it was collected, legitimate business purposes, dispute resolution, security, recordkeeping, or legal obligations.

11Changes and Contact

We may update this Privacy Policy periodically. The current version will be identified by its “Last Updated” date.

Dessert Avenue 208 W FM 544, Suite 106 Murphy, TX 75094 info@dessertavenue.us